It’s been roughly a year and a half since the launch of the Nintendo Wii, and the demand for the console is still outstripping sales. Looking at Amazon.com, the device continues to suffer from shortages, and currently ranks as the most searched product at the store.
A recent article from Ars Technica hints that this trend is not stopping.
“Just when our expectations are set for what Nintendo can do in sales, the company comes up with a new way to blow away the competition. Nothing in software or hardware came close to touching what Nintendo did this month.” —Ars Technica
It just goes to show that the president and COO of Nintendo of America, Reggie Fils-Aime, was true to his words when he set the Blue Ocean Strategy into effect. The company is now back on track and ahead of all the competition. Bravo Nintendo! You have truly outdone yourself.