“The best way to revive your blog is to become unacquainted with your audience.”—3baid
There’s a great deal of enthusiasm associated with starting a new blog, especially for first-time bloggers, and as consequence, an author’s initial posts would usually exhibit engrossing topics flavored with fresh and rich content. With time however, that excitement may slowly fade away until the author finds him/herself pressured by the constant need to keep their blog active, rather than enjoy his/her freedom of self-expression. At which, they either gasp, “My blog is dying!”, or sadly just give up blogging altogether.
So what happened? How has blogging become so dull when it once was so much fun? Well, I took a trip down memory lane to try to capture the essence of the problem, and I think I’ve found the answer, but please bare with me as I try to put my thoughts into words:
By becoming familiar (some might say too familiar) with their readers, bloggers effectively limit themselves to only a small group of people. In other words, they will write only for a particular set of friends and/or family rather than the general public and, by doing so, omit many of the elements that make up a potentially captivating topic. Even if this isn’t the case, they’re usually quick to make assumptions about their visitors and subconsciously build a list of expected reactions.
Consider my analogy of a home: when guests arrive, people will do their best to look good, give a good impression and show hospitality, whereas with regular friends, they’re obviously less likely to pass around courtesies and such. Without a doubt, if someone were to use an inside joke or some form of jargon, the guests would feel intimidated and probably find themselves lost in translation. Similarly, a blog needs to cater to both guests as well as regular readers, otherwise they’ll leave and knowing this, the author becomes less excited about writing the next thing.
So the next time you’re on an empty page staring the cursor, remind yourself that you’ll still be addressing many new strangers most of whom may not know much about you. Or how much you love ketchup with rice. Or that you prefer dishdashas over pants, etc… Your friends may know these facts very well, but as far as the rest are concerned, they haven’t the slightest clue. With that mindset, you’ll be in a position to write about many things concerning yourself or your interests. If you think about it, this is very much like the position you were in when you first started blogging; a stranger with a lot on his/her mind to tell the world about!
Am I making any sense?